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The sale will begin from today at 12 noon and will last for 36 hours.
Using the app, click into the menu section in the upper left corner and choose "Today's Deals", then click the "Upcoming" tab.
Notably, there are some deals which will be effective for a limited period while others will be applicable throughout the sale.
To start with, Amazon is offering some interesting discounts on its Echo speakers.
Most of Amazon's device lineup has been discounted in the lead up to Prime Day proper.
Amazon Music Unlimited is on offer at a special discount
While Amazon is offering price cuts on various items, some of the best deals will be on the brands exclusive to Amazon.
Bargains come fast and furious on Amazon Prime Day.
For example, customers can see a dress modelled in 3-dimension, open a microwave placed on the kitchen countertop to look inside, and more.
To keep up with the demand and public interest, the company launched Amazon Prime in 2005. Instead of basing decisions strictly on the percentage of the discount.
Before you check out all the best deals we've curated specifically for Highsnobiety readers, check out our guide to optimizing your online shopping time here. We're talking about $100 off the Echo Show, $30 off the Echo (2nd generation), and $50 off the Echo Plus. In true Black Friday/Cyber Monday-style, the online retailer has continued the tradition of Amazon Prime Day every year since.
And you're guaranteed savings on certain products so let's get to it.
Both sales are offering massive discounts across categories, along with lightening deals and other features such as fast delivery. And, as an added bonus, Prime members can now claim three free months of Kindle Unlimited. Depending on your own shopping habits and interests, you may or may not find a Prime membership worthwhile, so before you make a decision, learn more about what you'd be signing up for. You can also set it to send an alert when the price drops to a certain point, with notifications sent to you via email, Twitter or RSS. Buyers paying through SBI credit cards can avail 10 per cent discount on their phone purchases.
"And it's working: A quarter of back-to-school and college shoppers plan to use Prime Day to shop online deals at other retailers, and almost a third (31%) will be checking for in-store deals".