Facebook releases redesign of settings and privacy pages


As the recent news of Facebook's data breach has gained more notice, users of the social media platform have wondered what of their information and data has been compromised and what they can do to lock down their accounts.

The changes - which the website claims were "in the works for some time", - come as the Cambridge Analytica (CA) scandal and subsequent fallout saw Facebook's share price drop by 18 percent, wiping nearly $100 billion from its market value.

Facebook on Wednesday unveiled new privacy settings aiming to give its users more control over how their data is shared, following an outcry over hijacking of personal information at the giant social network. Facebook's founder, Mark Zuckerberg recently addressed the issue in a public statement and said that they would ensure making the data of the Facebook users more secure.

The company and its CEO, Mark Zuckerberg, have come under heavy criticism over revelations earlier this month that Cambridge Analytica, a data firm with ties to President Donald Trump's 2016 election campaign, reportedly accessed information from about 50 million Facebook users without their knowledge.

The new menu will also enable users to manage the information Facebook accesses to show users adverts.

To make Facebook privacy settings more accessible to users, Facebook has redesigned their settings menu on mobile devices. "Most of these updates have been in the works for some time", Facebook says, "but the events of the past several days underscore their importance".

The ministry has asked social media major to submit a reply whether the company or its related or downstream agencies utilising Facebook's data have previously been engaged by any entities "to manipulate the Indian electoral process".

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Facebook declined to comment on how the change could affect its ad revenue.

It's not clear when these tweaks will arrive to Facebook's apps and website, and the company made no gesture towards a timeline.

Advertisers would still be able to use third-party data services to measure how well their ads performed by examining purchasing data, Facebook said. The interviewer says to Zuckerberg: "You say there's a contradiction between people wanting to share information online and wanting to control it, why?"

The move could fundamentally alter Facebook's hugely profitable advertising business, which has long let marketers narrowly target consumers using a blend of data from both Facebook and outside sources.