Facebook CEO Mark Zuckerberg apologises to users with full-page ad

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Meanwhile a Reuters survey has found that fewer than half of Americans trust Facebook to obey United States privacy laws. Facebook appears to be deliberately ignoring the fact that there's a huge difference between these two things.

All previously uploaded contacts are deleted when a user permanently removes their profile.

The Angus Reid poll found that while 41 per of Canadians said they have a favourable view of Facebook, the number of respondents who have an unfavourable view of the social-media platform increased to 33 per cent in March, from 28 per cent in February.

Google is partly to blame since its application programming interface (API) automatically granted apps access to this information if users gave permission for the app to see their contacts. "If people are anxious about privacy, Facebook is the last thing they should be using", he said.

Facebook said the data in question was properly gathered a few years ago by psychology professor Aleksandr Kogan, who said he was using it for academic purposes. What's worse, he said, it was hard to avoid extracting private data.

Ex-fashion trend forecaster and whistleblower Chris Wylie revealed to The Observer that he used the data harvested from Facebook to build "Steve Bannon's psychological warfare mindfuck tool" in the run-up to Trump's election, and there were concerns that it was also used during Brexit by Leave campaigners.

Of course, all sorts of other companies supplying "free" services are also scooping up our data and using it in various ways known and unknown. The super-shady firm, which was hired by the Trump campaign in 2016, counts conservative mega-donors Robert and Rebekah Mercer, as well as alt-right figurehead and ex-Trump adviser Steve Bannon, among its founders.

What's Steve Bannon got to do with it?

Zuckerberg only referenced Cambridge Analytica in his Sunday ad.

What is Cambridge Analytica accused of?

He said Cambridge handled "all the data, all the analytics, all the targeting" for the campaign.

Many hundreds of millions of people are hooked on Facebook and Instagram and find it hard to live without their benefits.

A sell-off in Facebook shares reflects fear that the social network may face new regulations that could hurt profits - or that advertisers and users will sour on it.

As per The Guardian, Facebook makes it hard for users to delete their accounts, instead of pushing them towards "deactivation" of their account, which eventually leaves all personal data on the company's servers.

He said the user term and conditions of Facebook are wide open.

Billions of dollars have already been wiped off the value of the Facebook, and at the weekend Facebook ran newspaper adverts across America to apologise for the Cambridge Analytica scandal.

'The committee has repeatedly asked Facebook about how companies acquire and hold on to user data from their site, and in particular about whether data had been taken without their consent. This Twitter thread from the Electronic Freedom Foundation (EFF) includes a lot of useful tips on how to improve your privacy on Facebook and other apps. Apple has never allowed developers access to call logs or SMS data on iOS, in large part for security reasons, but does allow access to the address book. That came too late to stop Cambridge. The firm noted that it was taking steps to "make sure it doesn't happen again". Data was deviously obtained for political gain.

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