To that, we say don't look a gift horse in the mouth, and enjoy the extra three hours of Prime Day discounts Amazon has made available on Monday evening. "T$3 he only way [other big box retailers] will draw attention away from Amazon is through great deals", PwC's Consumer Markets lead Steve Barr tells CNBC. "By building their own marketplace with a broad assortment of products, [retailers] can truly compete to offer the best customer experience possible". For this to be truly $50 off, we'll expect to see the price hit $145-assuming the deal is for the second-generation device. Of note, in addition to today's event being longer than last year's (30 instead of 24 hours), Amazon added deals in Mexico, China and India to expand the parts of the world that is included.
Finally, Nintendo Switch will only be available to purchase while supplies last, and only on July 11. For Amazon's Prime Day, an annual event where popular products are heavily discounted, the company plans to offer its Echo smart speaker for just $90 - half its usual price.
Greg Greeley, vice president of Amazon Prime, says the goal is to offer deals to "a record number of shoppers".
The TL;DR is that there will be significant markdowns on things you probably are planning to buy at some point anyway, especially in the beauty department.
Josh Hosey from Kittanning said: "If I was a Prime member, I probably would 'cause I'm very into electronics, and I do buy stuff from there". This is also an excellent deal I recommend anyone taking advantage of. PC gamers will want to shop the deals throughout the day as well, with deals up to 40% off on PC gaming laptops, desktops and accessories. The last time Amazon stock was above $1,000 a share was last month. The Motley Fool has a disclosure policy.