What you need to know to maximize your deals


Amazon Prime Day 2017 can be bigger for you than Black Friday and Cyber Monday combined.

If you've hopped over to Amazon lately, you may have already noticed the blitzkrieg of Prime Day promotions.

For the first time, Amazon also announced today that it is providing a $20 discount to anyone who orders a $99 Prime membership with an Alexa-powered device.

According to the same report, those who have the Amazon Echo, Echo Dot, and Fire TV Stick with voice remote devices will be able to avail of a similar deal by telling the device: "Alexa, sign me up to Prime".

Amazon Prime Day is a 30-hour event that begins at 9 p.m. EST Monday, July 10 and runs until 2:59 a.m. EST Wednesday, July 12.

Sort by Category - Newly-enhanced deal shopping is created to help customers swiftly sort deals by category.

Here are some of the huge discounts you can expect from Amazon Prime Day 2017, and some hints on how not to miss out on the best deals during the big day. Amazon makes revenues multiple times on each product offered by a seller. Amazon and Alexa are closest to that point today; time will tell if they can work out the kinks. If you want to get a head start on your Prime planning, these trends are worth keeping an eye on.

If you aren't an Amazon fan, never fear because the competition will get in on the sales, too.

In 2015, Amazon celebrated its 20th birthday by slashing the prices of hundreds of its products and offering customers the chance to grab some good old bargains.

So what can you actually buy at steep discounts? However, Prime Day can be tricky, not to mention more than a little overwhelming as Amazon rains down deals from the sky. You can download the Amazon app, which is free, and add items to your watch list. Sign up to Music Unlimited and get four months service for £0.99. Are there any big-ticket items you're after right now?

About 58 percent of consumers surveyed by Market Track said they plan to shop Prime Day sales this year, while only 34 percent said they participated last year.

Amazon continues to change the way people shop on the Internet. "This is the year Alexa conquers the world".

Virtual assistant Alexa can do many things. It's an upgrade offer to save up to £30 on their yearly subscription of Amazon Music's family plan.